Myths and misconceptions about Google algorithms

If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? You need images not only to …

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Which Search Engines use search operators to determine indexing?

A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse - suspicion of SEO. Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true …

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The tightening up of sitemaps

One thing to remember though – the look and feels should be designed in such a way that the user shouldn't need to read every single piece of content in order to get the basic ideas. In my mind, winning in organic SEO is about doing the right thing and making …

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Can I use link bait to help rank my site?

Finding relevant partners with whom you can share content is a great way to mutually build authority and share an audience. You'll also need to make sure your titles are 70 characters or less, and try to make them catchy if you can. For better access to the internet, you …

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Succeeding in SEO means paying attention to canonical URLs

The more (quality) content you post, the more traffic you will get. Create a website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and …

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Short Story: The truth about dynamic pages

Analyze content presentation and delivery for quality and ditch any that lacks relevance or could lead to site visitors clicking offsite. Your rankings will start to diminish for some or all of your keywords, and your organic traffic numbers will start to dip. The finest ladies neck scarf have been …

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The reason everyone loves SEO

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. If Google …

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Start simple, but don't forget link exchanges

If your site had a stable flow of traffic and then it began to bounce in an instant, it's obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. Do a thorough …

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Is user generated content a Google ranking signal?

Gaining links to your website from other popular and relevant websites is a great way of getting new viewers and Google's attention. Sensational headlines are ethical when they're true. Site-wide SEO is a bit technical mainly because it focuses on eliminating any hindrances Google and users may encounter when navigating …

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How to deal with text links

In an earlier section, we stated the following: 40-47% of internet users expect pages to load in 2-3 second, if it takes longer, they will bounce off. If time is not a factor, that's all the more reason to use SEO. That means it's far more difficult for a site …

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How does content improve search rankings?

Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON'T work). Creating one is easier than it seems, and some WordPress plugins do it automatically for you. Sometimes, it takes a while for a content to "take hold" with an audience and start earning hundreds of …

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Warning: These mistakes could destroy your SERPs

Keyword stuffing results in a significant increase in keyword density and is labeled as spam by search engines, which usually results in the devaluation of the applicable page. Aside from preparing content in general (i.e. what to write), you will also need to figure out how to write. Keyword …

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Why most people will never be great at web portals

Include descriptive words, but avoid keyword stuffing. Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or …

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Formulate Your Strategy

Individual lifetime value calculations normally only contain costs for single customers. Some companies focus on consumer promotions, trade promotions, or both. Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey …

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Is this the end of inbound links as we know it?

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. A company-sponsored blog provides a …

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Why has quality been so popular?

When sites in your network pick up your announcement and link to your website, it increases your reputation and makes it more likely search engines will visit. cost, color, texture, shape, fonts, etc). So even if E-A-T isn't a direct ranking factor, it can still help you rank. Have you …

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Don't forget about forums

Consequently, with the right content marketing and SEO elements, it will deliver high rankings where it can be easily found by your target audience. Focused crawlers are limited to a certain area of ??the web and in turn, index it in great detail. A lot of SEO has been focused …

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Start simple, but don't forget trust rank

What Is Low-Quality Content? If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website's ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. While this may …

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