Individual lifetime value calculations normally only contain costs for single customers. Some companies focus on consumer promotions, trade promotions, or both. Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey …

In other words, you're providing a satisfying user experience. Users have many other important things that demand their attention. Consumers can reduce search time when they look for product names identified by effective logos. Imagine having a fun-packed Ayres rocking horses in your room. If you're looking for organic local …

The most believable testimonies come from everyday people, actual customers. Making use of the assets your business has will be a hook for getting attention - building links is much easier when you have content worth linking to. If any campaigns, emails, or paid search are used in conjunction with your …

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and …

What Is Low-Quality Content? If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website's ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. While this may …