Collect testimonials from satisfied customers and media mentions at all times, not just while you're working on site content. Google's web crawlers travel around the web via links collecting data about each page, so it's a good idea to regularly audit your external link profile to ensure you aren't sending …

These queries are much more likely to produce the results you actually intended to find, as opposed to a normal search which would include websites who just want to appear for such terms, as well as those who mention them passively. The idea behind PR is that a website with …

Focus on your most important pages. In a time when attention spans are shorter than ever, you'd expect that shorter and easier to read posts would be winning points with search engines. But that couldn't be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have …

Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. It's especially terrifying if you have no idea why …

SEO stands for search engine optimization and is supposed to ensure that your website and content have the best chances to rank high on the search engine result page (SERP). Luckily, there are a number of measures we can take to speed up your site overall. The finest silk scarf …

They simply are more appealing than endless paragraphs of text. Depending on the search query, Google may generate a description for your webpage that is entirely different from the meta description you created. What happens when you search for leased line cost for instance? Your New Media Now team will …

Gaining links to your website from other popular and relevant websites is a great way of getting new viewers and Google's attention. Sensational headlines are ethical when they're true. Site-wide SEO is a bit technical mainly because it focuses on eliminating any hindrances Google and users may encounter when navigating …

In an earlier section, we stated the following: 40-47% of internet users expect pages to load in 2-3 second, if it takes longer, they will bounce off. If time is not a factor, that's all the more reason to use SEO. That means it's far more difficult for a site …

Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON'T work). Creating one is easier than it seems, and some WordPress plugins do it automatically for you. Sometimes, it takes a while for a content to "take hold" with an audience and start earning hundreds of …

Hashtags can really help to expand the reach of your tweets and help you to get more followers. How will you ever know what type of content or which blog post is your most successful if you never go back to audit all of your content pieces? For years, many …

Social media efforts may not always be linked directly to sales. This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. This is a data lake that has gone bad (or was never good). A lovely present would be one of …

Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. Optimize your header tag for …