The reason everyone loves SEO

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. If Google …

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Is user generated content a Google ranking signal?

Gaining links to your website from other popular and relevant websites is a great way of getting new viewers and Google's attention. Sensational headlines are ethical when they're true. Site-wide SEO is a bit technical mainly because it focuses on eliminating any hindrances Google and users may encounter when navigating …

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Why most people will never be great at web portals

Include descriptive words, but avoid keyword stuffing. Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or …

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