SEO stands for search engine optimization and is supposed to ensure that your website and content have the best chances to rank high on the search engine result page (SERP). Luckily, there are a number of measures we can take to speed up your site overall. The finest silk scarf …

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as 'on-page SEO') to all the promotional 'off-page' approaches you can use to raise your site's visibility (link-building, social media marketing). There's no need to start adding keywords in …

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. A company-sponsored blog provides a …