Concentrate on actionable domain authority

Instead of just trying to build external links and putting yourself at risk of an algorithmic penalty, concentrate on the internal links to improve journeys around your own site, and enhance the visibility and number of routes into your most important content. As you'll see, that's usually a combination of …

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Myths and misconceptions about Google algorithms

If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? You need images not only to …

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